Position Summary
We are searching for a Product Marketing Manager who is passionate about delivering high quality products to market. This is an opportunity to be part of a dynamic marketing team and have responsibility for a portfolio of research products centered around antibody workflow solutions. The role involves working cross functionally with marketing communications, sales, product development and manufacturing to develop and execute product strategy and requires someone with a strong history of success with the commercialization of highly scientific products.
Responsibilities
- Â Lead strategic and tactical planning efforts around key market segments to make investment recommendations to the leadership team
- Develop product portfolio roadmap in collaboration with sales and product development
- Own new product introduction from concept to commercialization, working closely with manufacturing, product development, marketing communications and sales
- Analyze and define target market: market size, growth, attractiveness
- Develop and implement market research strategy (VOC, primary research, surveys, focus groups) to guide product line planning
- Perform and monitor market trends and customer need to identify opportunities for increasing customer and business value through product differentiation
- Assist commercial teams in product and market knowledge sales support (sales support, training)
- Build and execute marketing plans and campaigns to support product road map and strategic priorities
- Report on business performance, trends and corrective actions
Qualifications Required Skills/Experience:
- 7-10 years’ experience in product marketing or related role
- Bachelor's degree in life science or related subject, MBA preferred
- Experience managing a reagent product line (antibodies and kits an advantage)
- Familiarity with one or more of the following - immunoassay, flow and IHC applications
- Experience with workflow products (reagent / instrument solutions)
- Experience working with global sales channels and distributors
Preferred Skills/Experience:
- Strategic planning and direct sales experience
- Goal orientated and positive, can-do attitude
- Excellent communication skills and ability to build strong cross functional relationships
- Good problem-solving skills and willingness to think outside the box
- Ability to work in a changing environment